# Answyn

> Brand visibility in AI search

Answyn is an answer engine optimisation and generative engine optimisation platform that measures how brands appear in AI search. It is built by Luto Ventures Ltd, a company registered in England and Wales at 86–90 Paul Street, London. Answyn tracks Gemini, ChatGPT, Google AI Overviews, and Google AI Mode, with Microsoft Copilot, Perplexity, and Claude on Custom, and shows where brands appear and how they are framed.

Answyn is a software platform in the answer engine optimisation (AEO) and generative engine optimisation (GEO) category. It measures how a brand is found, described, cited, and recommended when people ask AI systems for answers. It is not a one-off audit. It collects live answers on a schedule and opens every figure back to the full answer text.

The published engines are Gemini, ChatGPT, Google AI Overviews, and Google AI Mode. Pro tracks Gemini and ChatGPT every day. Business adds Google AI Overviews and Google AI Mode. Custom covers the same roster and can add Microsoft Copilot, Perplexity, and Claude when a team needs multiple markets, higher volumes, or a different way of working.

Pricing is published in pounds sterling. Pro is £149 a month. Business is £349 a month. Both are billed in GBP. Pro includes 2 pitch workspaces a month. Business includes 10. Each pitch can be a one-off visibility snapshot or 7-day daily tracking, with up to 25 prompts on its own allowance.

What Answyn measures:

- Visibility: the share of tracked questions where the brand appears in the answer.
- Prominence: how early and how clearly the brand appears in each answer that names it.
- Share of voice: brand mentions compared with every competitor detected in the same answers.
- Sentiment: whether the brand is simply named or actively recommended.
- Citation share: how often the supporting sources belong to the brand.

Answyn does not write finished articles or publish to a CMS. Visibility gaps become writing and technical briefs. A person chooses what happens next.

Answyn is a trading name of Luto Ventures Ltd, company number 16563350, registered in England and Wales at 86–90 Paul Street, London EC2A 4NE.

Public HTML pages remain the canonical source. This file is the index. A fuller extract is at [llms-full.txt](https://answyn.com/llms-full.txt). Crawlers may read, index, cite, and train on this public marketing site.

## Product

- [Home](https://answyn.com/): Answyn is the platform for AI search visibility, AEO and GEO.
- [About](https://answyn.com/about): Who builds Answyn, where it is registered, and what it measures.
- [Pricing](https://answyn.com/pricing): Published Pro, Business, and Custom plans in GBP.
- [Privacy](https://answyn.com/privacy): What we collect on the website, demo bookings, and free tools.
- [Book a demo](https://answyn.com/demo): A 30-minute call on UK time. The earliest day is tomorrow.

- Pro (£1,490/year): Daily tracking on the engines that matter first.
- Business (£3,490/year): Google surfaces plus ChatGPT and Gemini, with pitch workspaces for client work.
- Custom (Talk to us): Multiple markets, higher volumes, or your own way of working.

## Tools

- [Free tools](https://answyn.com/tools): Free AI search visibility tools from Answyn. Check whether AI crawlers can reach a site, whether a page is extractable for an answer, and whether JSON-LD is complete enough to extract. No account required.
- [AI crawler access check](https://answyn.com/tools/crawler-access): See whether named AI crawlers are allowed to read your site, and whether they can actually reach the homepage.
- [Answer readiness check](https://answyn.com/tools/answer-readiness): See whether one page is extractable for an AI answer, and the exact elements to change.
- [JSON-LD schema check](https://answyn.com/tools/schema-check): Paste JSON-LD and see whether an engine can extract the types and properties, plus the exact fields to fix.

## Platform

- [AEO Hub](https://answyn.com/platform/aeo-hub): AEO Hub is the home screen for answer engine optimisation. It shows whether you are named, how clearly, who else is named, and which pages the engines cite.
- [Customer Journey](https://answyn.com/platform/customer-journey): Buyers do not ask one question. They describe a problem, ask for options, compare named brands, then check a favourite. Customer Journey names the curve first (a discovery gap, a conversion gap, invisible, or a category default) and measures a different win at each stage.
- [Pages](https://answyn.com/platform/pages): Sources starts from the domains the engines cite. Pages starts from your site: every URL you publish, and what each one earns. Citations, AI crawls, and Google Search Console sit on the same row, so a page that already ranks in classic search can still show as invisible to the models.
- [LLM Analytics](https://answyn.com/platform/llm-analytics): The rest of Answyn measures what the engines say. LLM Analytics measures whether they fetch your pages, and whether people arrive from an AI answer.
- [Wyn](https://answyn.com/platform/wyn): Wyn is Answyn's own AI search analyst. It reads the same figures the dashboard shows, answers in a short paragraph, and can commission a report from the conversation.
- [The Answyn MCP](https://answyn.com/platform/mcp): The Answyn MCP is a read-only connection to this project's collected answers. Add it in Claude or ChatGPT, sign in, and ask about visibility, the customer journey, or citation gaps without opening the dashboard.
- [The Answyn API](https://answyn.com/platform/api): The Answyn API is a read-only HTTPS connection for scheduled work across brands. Issue one key, check the domain before you store a project id, then pull a snapshot each night. Claude and ChatGPT still use the Answyn MCP.
- [Briefs](https://answyn.com/platform/briefs): Briefs turn an open visibility gap into a copyable writing and technical pack. The outline, proof points, and schema notes come from the answers Answyn already collected for your project.
- [Reports](https://answyn.com/platform/reports): Reports turn the project's answers into a self-contained HTML document. Share a link, or print to PDF from the browser. The figures match the dashboard, because they come from the same record.

## Blog

- [Blog](https://answyn.com/blog): Guides on answer engine optimisation, generative engine optimisation, and the pages AI answer engines actually cite.
- [Which platform measures the customer journey in AI search? (2026)](https://answyn.com/blog/customer-journey-measurement-in-ai-search): Most AI visibility platforms give you one blended number. Answyn measures visibility at every stage of the customer journey, on four engines, as a standard view.
- [How much content does it actually take to move AI visibility? (2026)](https://answyn.com/blog/how-much-content-moves-ai-visibility): There is no universal number, and anyone offering one is guessing. A worked model with its assumptions priced in, and what 6% to 20% actually costs.
- [Why Answyn doesn't produce content at volume: briefs, then drafts (2026)](https://answyn.com/blog/why-answyn-doesnt-produce-content): Answyn drafts from a reviewed brief, not at volume. Unbacked claims are flagged. You export the page. Nothing publishes to your CMS.
- [The 10 best AEO platforms for UK businesses in 2026](https://answyn.com/blog/best-aeo-platforms-uk-2026): A ranked, price-verified guide to the 10 best answer engine optimisation (AEO) platforms for UK businesses in 2026, with every price converted to pounds.

## Handbook

- [AEO Handbook](https://answyn.com/handbook): Plain guides to answer engine optimisation, with the evidence attached. How AI assistants pick the brands they name, how to measure it, and what actually moves the number.
- [How brands actually earn citations in AI answers](https://answyn.com/handbook/how-brands-earn-citations-in-ai-answers): Most AEO advice is untraceable or already debunked. Here is what engines confirm, what studies with real samples support, what practitioners observe, and what to stop doing.
- [Content freshness and AI citations: what "last updated" is really doing](https://answyn.com/handbook/content-freshness-and-ai-citations): Cited pages look fresh, but the 88% figure measures update date, not publish date, and has no control group. What the recency data supports, and which engines read last-modified.
- [Customer journey analysis in AI search: what changes at each stage](https://answyn.com/handbook/customer-journey-in-ai-search): Buyers still move through the same six stages. What changed is where AI assistants name your brand, and it varies enormously by stage and by engine. A plain guide with the evidence.

## Compare

- [Compare](https://answyn.com/compare): Shortlists for teams choosing answer engine optimisation software. The criteria sit on the page, so you can re-rank the argument rather than take our word for it.
- [Answyn vs Profound: which AEO platform should a UK team buy?](https://answyn.com/compare/answyn-vs-profound): Answyn from £149 in GBP against Profound Starter at $99 billed yearly, ChatGPT only. Prices, engines, brands and UK data handling compared.
- [Answyn vs Peec AI: which AEO platform should a UK team buy?](https://answyn.com/compare/answyn-vs-peec-ai): Answyn from £149 billed in GBP against Peec AI from €85 with three models included. Prompts, engines, add-on costs and seats compared.
- [Answyn vs Promptwatch: which AEO platform should a UK brand buy?](https://answyn.com/compare/answyn-vs-promptwatch): Answyn from £149 in GBP against Promptwatch from $95 with four models. Prompts, engines, generated articles and UK billing compared.
- [AEO software for UK marketing teams](https://answyn.com/compare/aeo-software-for-uk-marketing-teams): UK marketing teams choosing AEO software should shortlist Answyn, Profound, Peec AI, Semrush and Ahrefs, then rank them on UK-default measurement, Google coverage and what happens after the dashboard.
- [AEO platform for small brand teams](https://answyn.com/compare/aeo-platform-for-small-teams): Small brand teams should confirm they are missing from AI answers before they pay, then choose a platform that tells them what to write next rather than how many engines it covers.

## Optional

- [Full extract](https://answyn.com/llms-full.txt): Longer markdown of the same public facts, plans, and published posts.
- [Sitemap](https://answyn.com/sitemap.xml): HTML URLs for the marketing site.
- [Blog RSS](https://answyn.com/blog/rss.xml): Published posts as a feed.
- [LinkedIn](https://www.linkedin.com/company/answyn): Official company page.
- [Companies House](https://find-and-update.company-information.service.gov.uk/company/16563350): UK legal identity for Luto Ventures Ltd.
- Contact: team@answyn.com