Answyn vs Peec AI: which AEO platform should a UK team buy?

One row drives the whole comparison. Peec includes three models on Starter, three on Pro and three on Advanced. Climbing the ladder buys you more prompts, more projects and more countries, but never a fourth engine. That stays an add-on at every tier.

This is where the two pricing models diverge, and it is worth doing the arithmetic rather than reading the headline.

Peec publishes six models on its self-serve tiers: ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity and Gemini. You pick three, and each additional model costs €30 a month on Starter, €70 on Pro and €140 on Advanced.

So a Peec Starter plan watching all six models is €85 plus three add-ons at €30, which is €175 a month, about £150. A Peec Advanced plan watching all six is €425 plus three add-ons at €140, which is €845 a month, about £722. That is the number to hold in your head, because £722 is more than twice Answyn Business and you still have five projects rather than 10 brands, and no briefs at the end of it.

We do it the other way round. Pro is £149 for 2 engines daily and Business is £349 for 4, and those engines are in the price. There is no per model line on the invoice and no decision to make each quarter about which surface you can afford to stop watching.

Peec wins on raw prompt volume. Advanced tracks 350 prompts against our 200 on Business, and if your job is to cover a very wide question set on three chosen engines, Peec gives you more of it for the money. That is a real advantage and it decides some purchases.

Our prices exclude VAT. We are not currently VAT registered, so nothing is added at checkout, and businesses can still enter a VAT number. The current tiers are on the pricing page.

Our published roster is Gemini, ChatGPT, Google AI Overviews, and Google AI Mode, with Microsoft Copilot, Perplexity, and Claude available on Custom plans. Pro tracks 2 daily, Business tracks 4.

Peec's self-serve roster is ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity and Gemini, with three selectable at a time. Its Enterprise tier opens up a wider list including Claude Sonnet 4, GPT-5 Search, DeepSeek, Qwen and Mistral, queried through APIs.

Both platforms gate Claude, and neither should pretend otherwise: we put it on Custom, Peec puts it on Enterprise. The practical difference is at the other end. On Business, 4 engines including both Google AI surfaces run daily as part of the £349. On any Peec self-serve tier, watching more than three means the base price plus an add-on for each one.

Peec is the strongest measurement-only platform in Europe and there are three situations where it is clearly the right answer.

You have a lot of people who need a login. Peec gives unlimited users on every paid plan including the €85 entry tier. If you are a marketing team of fifteen, or an agency where every account manager wants their own view, this single policy can decide the purchase and no feature argument beats it.

You are an agency that needs isolated client workspaces. Peec runs a separate credit-based agency track with per-client workspaces, branded Looker Studio templates with read-only client links, and free pitch workspaces that sit outside client quotas. That last one is genuinely thoughtful: you can run a prospect's numbers before they are a client without burning allowance.

Your data protection officer is nervous about US hosting. Peec runs an EU-domiciled controller with EU cloud infrastructure. For a UK buyer weighing transfer mechanisms, an EU posture is a shorter conversation than a US one, even after Brexit.

Peec's source analysis is also excellent, with domain and URL level citation tracking, five source classifications, and a real distinction between content an engine used and content it cited. Its Brand Perception feature scores the attributes engines associate with you, which is a good idea well executed.

Where Peec stops is after the report. Its Actions feature handles research, analysis and prioritisation, so you know what to build and where to focus. That is useful and it is honestly described. It is not a brief. If you want the gap turned into a page, that work stays with you or with your agency, and you should budget for it.

Answyn is built to close the loop between finding a gap and fixing it.

Every gap comes out as a brief. Pro includes 30 content briefs a month and Business includes 100, generated from the answers your prompts actually collected rather than a generic template for your industry. Each one names the page to improve, the structure that helps an engine extract a clear answer, and the proof points the current answers are missing. There is a writing brief and a technical brief covering schema types and implementation. You can see the format on the briefs page.

The customer journey map tells you where you are losing, not just that you are losing. Buyers describe a problem, ask for options, compare named brands, then validate a favourite. We classify your tracked questions into those stages and show visibility at each one, so you find the exact turn where a competitor takes your place. An average across the whole prompt set hides that turn completely. The customer journey page shows how it reads, and our handbook piece sets out the evidence behind it.

Five metrics, no black box. We report visibility, prominence, share of voice, sentiment and citation share separately, and every one opens back to the full answer text and the citations the engine used. No composite score, because a single blended number can be moved several points just by changing the formula behind it, and you would never know.

Engine pricing is flat. 2 engines on Pro and 4 on Business, in the price. You do not reopen the budget every time you want to see another surface.

The commercial terms are British. A UK-registered company, prices published and billed in pounds with no conversion at checkout, ICO registration, and the United Kingdom as the default tracking market rather than a country setting you have to remember. One subscription covers every brand on the account: 2 on Pro, 10 on Business, which is £34.90 per brand per month at the Business tier.

Where we are narrower, plainly: the published plans track the United Kingdom, so multiple markets and native languages are a Custom conversation, while Peec Pro and Advanced cover three countries on the published price. Peec tracks more prompts at the top of self-serve. Microsoft Copilot, Perplexity, and Claude sit on Custom. History runs three months on Pro and twelve on Business.

When a brief becomes a published page, we keep that URL in the record and report two things separately: whether engines started citing the page, and whether the brand gets named in the answers it appears in. Only a page cited with the brand named in the prose is a result worth claiming. The other combinations are diagnosis, and they point at different fixes.

LLM Analytics then shows which AI crawlers reached the page and whether real people arrived on it from an AI assistant. Peec tracks crawler and referral activity too, and its source analysis is among the best in the category. The difference is where each chain starts. Peec's begins after the page exists, because nothing in the product produced it. Ours runs from the gap, through the brief, to the page, to the citations it earned and the visits it brought, in one record. You read it on the published pages view.

1. Count the people who need a login. If it is more than a handful and per-seat cost is the constraint, Peec's unlimited seats settle it.
2. Count the countries. If you need three markets on a published plan today, Peec Pro or Advanced covers that and our published tiers do not.
3. Count the engines you actually need watched daily, then price both platforms at that number rather than at the headline tier. Three engines is roughly level. Five or six is where the add-on model gets expensive.
4. Ask what happens the day after the dashboard shows a gap. If someone in your team turns that into a page without help, either platform works. If you need the brief written for them, that is the difference this page exists to explain.

Before you buy anything, the free answer readiness check tells you whether one of your pages is extractable for an answer at all, and it needs no account.