How brands actually earn citations in AI answers
Most AEO advice is untraceable or already debunked. Here is what engines confirm, what studies with real samples support, what practitioners observe, and what to stop doing.
- AEO
- GEO
- schema
Resources
The AEO Handbook.
Plain guides to answer engine optimisation, with the evidence attached. How AI assistants pick the brands they name, how to measure it, and what actually moves the number.
Pieces
Content freshness and AI citations: what "last updated" is really doing
Cited pages look fresh, but the 88% figure measures update date, not publish date, and has no control group. What the recency data supports, and which engines read last-modified.
- AEO
- AI citations
- lastmod
Customer journey analysis in AI search: what changes at each stage
Buyers still move through the same six stages. What changed is where AI assistants name your brand, and it varies enormously by stage and by engine. A plain guide with the evidence.
- AEO
- AI search
- visibility
Run the numbers on your own brand.
Answyn puts the questions your buyers actually ask to every major engine, daily, and records who gets named and who gets cited.