PlatformCustomer Journey
See the shape of the walk, not the same percentage six times.
Buyers do not ask one question. They describe a problem, ask for options, compare named brands, then check a favourite. Customer Journey names the curve first (a discovery gap, a conversion gap, invisible, or a category default) and measures a different win at each stage.
Six stages, in the order a customer asks them.
Problem, Options, Comparison, Validation, then Retention and Advocacy after the sale. The split between Options and Comparison is the one that earns its keep: named on the shortlist, then gone when the buyer asks who to pick.
Illustrative journey snapshot
01
Problem
81%
How do I keep project notes from living in Slack?
02
Options
64%
Best wiki for a product team
03
Comparison
28%
Alternatives to Confluence
The conversion gap sits here.
04
Validation
22%
Is Notion any good?
The shape is the number that matters.
Visibility gets easier as the walk goes on, so a rising curve is a discovery gap, not a win. Customer Journey names the shape first, hunts for a fall second, and keeps the rivals that own the ground you do not.
Conversion gap
Named on the shortlist. Missing from the head-to-head.
A conversion gap: visibility holds through Options, then falls 36 points when the buyer names brands. The replay uses real answers from that transition, not a constructed story.
- From
- Options, 64%
- To
- Comparison, 28%
- Questions leaking
- 11
What the journey measures.
A different question at each stage, plus the shape of the curve. Visibility stays on the page so you can still compare, one line down.
- The shape
- Discovery gap, conversion gap, invisible, or category default. Named from the curve, not from a single percentage.
- A different win at each stage
- Unaided visibility at problem, shortlist rate at options, tone of the head-to-head at comparison, sentiment at validation.
- Who owns the ground you don't
- The rivals that take the answers you miss at the stage that matters, and the sites that put them there.
- A replayed session
- A customer walk built from real collected answers, in stage order.
- After the sale
- What AI tells a customer deciding whether to stay, and whether to recommend you.
More of the Answyn platform.
Nine screens, one record. Open the next surface when you want the next kind of evidence.
AEO Hub
What is measured, and how each number is earned.
Pages
Every page you publish, and which ones AI ignores.
LLM Analytics
Whether engines read you, and who clicks through.
Wyn
Answyn's AI search analyst, in plain English.
The Answyn MCP
Claude and ChatGPT, reading the same figures Wyn uses.
The Answyn API
Scheduled jobs that read every brand on one key.
Briefs
Writing and technical packs from the gaps you already ranked.
Reports
Board-ready documents from the same evidence.
Start with the questions your customers already ask.
Build the evidence now, then use every new answer to make the next marketing decision clearer.