Resources

The AEO Handbook.

Plain guides to answer engine optimisation, with the evidence attached. How AI assistants pick the brands they name, how to measure it, and what actually moves the number.

Pieces

1 September 2026Content freshness
Content freshness and AI citations: what "last updated" is really doing
Cited pages look fresh, but the 88% figure measures update date, not publish date, and has no control group. What the recency data supports, and which engines read last-modified.
- AEO
- AI citations
- lastmod

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Pieces

Content freshness and AI citations: what "last updated" is really doing

Run the numbers on your own brand.