Resources

The AEO Handbook.

Plain guides to answer engine optimisation, with the evidence attached. How AI assistants pick the brands they name, how to measure it, and what actually moves the number.

Pieces

27 August 2026Customer journey
Customer journey analysis in AI search: what changes at each stage
Buyers still move through the same six stages. What changed is where AI assistants name your brand, and it varies enormously by stage and by engine. A plain guide with the evidence.
- AEO
- AI search
- visibility

Run the numbers on your own brand.

Answyn puts the questions your buyers actually ask to every major engine, daily, and records who gets named and who gets cited.

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Pieces

Customer journey analysis in AI search: what changes at each stage

Run the numbers on your own brand.